Jiro Ono and his staff at Sukiyabashi Jiro
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Chef Jiro’s restaurant loses listing in Michelin Guide after refusing to serve new customers

Chef Jiro Ono became famous after the 2011 documentary “Jiro Dreams of Sushi.” However, even before the documentary, his restaurant “Sukiyabashi Jiro” in Tokyo was considered one of the best sushi joints in the world. It only seats ten people so getting a spot there is extremely difficult. But now, it just got harder and because of this, Sukiyabashi Jiro has been dropped from the Michelin Guide, reports Yahoo.

Ever since the Michelin Guide started it’s Tokyo edition in 2007, Sukiyabahi Jiro was honored with three stars. It was listed in the guide since then but this year it has been dropped. Not because the food is bad, but because it will no longer serve the general public.

“We recognize Sukiyabashi Jiro does not accept reservations from the general public, which makes it out of our scope,” a spokesperson for the Michelin Guide said. She added that “it was not true to say the restaurant lost stars but it is not subject to coverage in our guide.”

The Michelin guide would rather, “introduce restaurants where everybody can go eat.”

To now eat at the restaurant one must be a regular customer, book through the concierge of a luxury hotel, or be part of an elite network. If one is so lucky, they get to pay $365 per person to eat there.

The sushi restaurant issued a statement apologizing for “any inconvenience to our valued customers.” It said it “was currently experiencing difficulties in accepting reservations.”

And because the restaurant only seats ten people the “situation is likely to continue.”

Sukiyabashi Jiro and its 94-year-old owner and chef Jiro Ono gathered a cult following after the documentary. Ono still works there with the help of his eldest son. Fortunately, for sushi lovers, they can go to Ono’s younger son’s restaurant in Tokyo which gladly serves the public.

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